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Google is the most widely used search directory due to various reasons such as: World’s number 1 search engine, Free of charge, Additional features, Sandbox effect, and PageRank.

According to Wikipedia, Google is a multinational company that has more than one million servers throughout the world while, it processes more than a billion requests. With this alone, one can tell how reliable this search engine is due to huge number of patrons. Here are some of the reasons stating the need to optimize site for Google search engine namely:

World’s number 1 search engine

As claimed, Google has dominated the search engine industry because of two main reasons namely: matchless results it offers and its understated appearance. Unlike other valuable engines, the look simply encourages clients to explore the web without hesitations. It is easy to navigate because the presentation is not complicated as compared to other engines. You might not find results that answer the question directly, but you can have numerous relevant topics to choose from that are informative and sufficient.

Free of charge

With Google, ranking your site in search results absolutely does not involve any amount of fee. In fact, it even provides free resources such as webmaster tools, central blog, and discussion forum to help you maximize search. Despite all the additional features provided, they make sure that all these are for the benefit of their clients. In fact, they are still continuously exploring every possibility available to attract more patrons at the same time maintain those existing. Through this, you can gauge their passion to give only the finest service.

Additional features

Considered as the widely used search engine at present, Google offers a variety of services like satellite maps, images search, desktop applications, Google Scholar, Google wave, and the latest is the Google chrome. These offer visitors great ease that are not at par with any other search directory. Clients will not have to go to other sites for newer sets of applications; thus, making convenience their top priority.

Sandbox effect

A more convenient way for the SEO expert to monitor your site’s ranking is the sandbox effect. This refers to the waiting period your site has to wait before it can be ranked by Google. With this, the specialist will be able to weigh whether or not linking is effective. If not, he can estimate as to how much more effort has to be given to alter the ranking.

Page Ranking

Another good indicator used by optimization professionals is the PageRank. There is a tool called PR Checker that is available online where you can check your present status. This displays how many relevant links are present in your site both to and from. As per Google’s rating, ideally it should have a PR of 7 and at least 100 outgoing links to have a good ranking.

There is no such thing as magic to be on the top list when searched. This is something to be worked out painstakingly to stay on top.